Bag For Life

Plastic bag still looks a big cheap even though it is around the same price to make a cotton/ material bag

Nice neutral colours and green of the Asda identity.

Nice message on the bag engages customers.

Playful type gives the bag personality

I like the simplicity of the message on this bag, it works well and still looks quite useable for everyday shopping use.

Showing the bag has already been recycled makes the customer feel like they are doing good just by buying the bag and not even having to re-use it to be dong good.

For the Asda bag for life I think it would be a good idea to carry on the identity of the Necessities brand through. For exmaple using statistics possibly '100% cotton'.