White card and cellophane are the key materials sued for value ranges and therefore this is what we will focus on using in this project to keep costs to minimum.
Below is a collection of branded ranges that show simple, minimalistic design and materials that would be fees-able to use for a new value range. They are however a lot more pleasing to the eye with no more extra cost.
|I really like the use of white space on this range, it makes the product look clean and fresh.|
|Being able to see the contents of a product increases trust because you can see exactly what you are getting.|
|Regarding imagery using ink blots could work well to illustrate the contents of each product in an abstract and eyecatching way.|
|Simple, straight to the point, no unnecessary information.|
|Bold type and underlining makes the type standout in a crowd of other products.|
|Colour on a black background stands out well. The black and the colour would stand out because customers are used to seeing value ranges in bland white and ugly colours.|
|Simple, readable text that it beautiful to look at.|
|Picking a single colour needs to be well thought out. The colours chosen need to reflect the brand chosen to represent.|
|This packaging is very type driven and uses eco friendly materials to make it look earthy.|
|White and colourful could work well but it looks slightly childish here.|
|I absolutely love the simplicity of this range. It all fits together really well, yet it only has the smallest amount of information and print on the range.|